- Live presentation of the new white-label platform on the web on May 21 (in German)
- Innovative bundled products can be effectively marketed
- End-to-end solution available in the powerApp store
(powercloud, Offenburg, 05/18/2021) How quickly can a comprehensive e-commerce platform for utilities be configured and the marketing of energy products extensively digitized? powercloud and the energy utility badenova are currently providing an impressive answer with a new white-label platform (WLP) in the powerApp store: Users can simply add the all-in-one solution to powercloud’s core functions and immediately start to configure their e-commerce platform – without lengthy project durations or interface problems. The solution is available “out of the box” within a short time. This opens up far-reaching opportunities for utilities, as the WLP contains extensive self-service functions and facilitates the cross-selling and upselling of new types of bundled products, for example. The two partners plan to present the powerApp as part of a live demo on the web next Friday, May 21. Interested parties can click here to register.
“We have already been successfully collaborating with powercloud since 2016 and have thoroughly tailored our technology to suit the platform. Modern interfaces provide the technological basis for doing so. All the processes are also consistently conceived from the customer’s point of view and mapped in a fully automated manner,” explains Dirk Fleischer, Private Customer Sales department at badenova. “Utilities thus benefit from an all-in-one solution that allows end customers full access to their master data while offering tailored product and service packages.” The latter also applies to new types of product bundles consisting of electricity rates and smartphones or other non-commodity products, for example. The WLP handles the entire order process in this case: the customer sees “their” product bundle in the portal, places an order with a few clicks and is then informed about the order status, including DHL tracking code. Associated logistics processes are automatically carried out in the back end. Even the credit check and validation of the bank details take place within the WLP.
“We are confident that this solution is perfectly tailored to meet the requirements of utilities,” says Tobias Hirning, Head of Sales Consulting at powercloud. “In the course of the digital transformation of the energy market, personalized portals are becoming a customer interaction standard – including as a basic prerequisite for the success of cross-selling, up-selling and “digital-first” service packages. This is precisely what the new solution allows us to ensure. The WLP is thus an ideal basis for the extensive digitization of marketing while facilitating expansion within new market segments. The result is a fully digitized e-commerce platform that helps utilities considerably reduce their total cost of ownership and radically shorten the ‘time to market’ of new products.”
About badenova
The environmental and energy services provider badenova is your ecologically oriented partner for the entire region. A high-performance medium-sized company based in Freiburg, badenova has over 1,500 employees, sales of over 900 million euros and annual profits of between 52 and 55 million euros. Alongside its traditional natural gas, electricity, water and heat supply, badenova offers innovative and ecological energy and environmental protection services. The latter include renewable generation plants with citizen participation, e-mobility, energy, heat and mobility concepts for municipalities and industry, heat contracting, CHP solutions for private households, commercial customers and industrial companies, local heating, smart-home products, water and wastewater management for municipalities and much more.
