- Simple configuration using a modular system
- “Smart Energy” and “Smart City” functions for high access numbers
- personalized marketing is simplified
(powercloud, Offenburg, 2021/07/05) The motto “Mobile First” applies more than ever to customer communication by utilities – for many reasons: For example, smartphone apps simplify digital “self-service” for customers, and at the same time ensure lower service costs for the utilities. In addition, users can be addressed on a highly individualized basis and thus marketing measures can be optimized. But how can you implement a comprehensive customer app, including the indispensable backend connection, as leanly and inexpensively as possible? The front-end specialists from endios in Hamburg, together with powercloud, have an impressive answer for you: The “endios one PRO” portal solution is now available in the powerAppstore. This software can be very easily connected to the SaaS platform via certified interfaces, and the individual app can then quickly be configured using a modular system.
endios can already refer to its impressive success story with its open platform technology: “More than 90 companies are using the app,” confirms Malte Kalkoffen, CEO of endios. “As a result, for example, we were able to increase the reach of customer portals to around 70 percent and reduce the costs for digital service to less than one euro per customer per year – savings of up to eight euros are not unusual in this sector.” Comprehensive self-service is available immediately after configuring “endios one PRO”: Users can report their meter reading, correct the discount, or modify their inventory data. At the same time, the comprehensive connection to powercloud ensures automated processes in the backend. In the second step, utilities can expand the app with information on local events, the location of e-charging stations, current public transport timetables, eTicketing applications and much more. The ongoing effort is low because the content is filled in automatically – a function that endios calls “Smart City”. “The combination of Smart Energy and Smart City leads to a high utilization rate for the app. Building on this, by connecting CRM or identity management systems, extensive customer information can be collected and personal customer profiles can be created for use in personalized marketing,” adds Kalkoffen.
Overall, the endios technology fits perfectly with the overarching approach of powercloud, which is to drive digital change in the energy industry with innovative solutions. Every redesign of the process landscape takes place with the customer’s perspective in mind – including a consistent link between the front- and backend, as demonstrated here in exemplary fashion. “With this in mind, we are very happy to be working with endios,” says Zoran Petrovic, CSO of powercloud. “We combine the strengths of our highly flexible backend system with the extensive marketing and sales possibilities offered by a modular frontend system. As a result, utilities benefit from, among other things, falling costs for digital service, which contributes to the overall falling cost-to-serve at utilities. We keep this key entrepreneurial value in mind with every powercloud design, which ensures a low cost-to-serve through highly automated processes, automated format adjustments and simple user interfaces. We want to bring the enormous cost advantages of powercloud and endios one PRO to the market together.”
Endios has been offering innovative solutions for the important smartphone customer interface since 2015. With over 90 customers at present, endios is the leading provider of smart public utility and SmartCity apps in Germany. endios has continued to develop the Medium app into a future-proof and innovative platform solution (“endios one”) and thus solves “the problem of the last mile” in customer relationships. Depending on requirements, modules are available to improve communication, reduce costs or increase product sales. As a data-enabled and intelligent platform solution, endios one enables a personalized customer approach via connection to CRM systems or marketing cloud systems.