These days, talk about the ‘digital future’ of utilities is hard to avoid. It will be shaped by automated IT systems, rapid change processes and innovative products outside of the classic energy contract. But how close are we to this future? The start-up Ostrom has an incredible answer to this question: Since April, the Berlin-based company has been operating as an independent energy provider concentrated fully on mobile, digital channels – just like the Uber app. If you want to know more, be sure to download our new Case Study on Ostrom!

Maximum customer orientation, extremely simple tariffs and highly automated IT processes – this is the foundation with which Ostrom aims to take over the German energy market. We present the strategy of the green tech start-up from Berlin in a new Case Study.

 

 

Four interesting facts from the Case Study:

1. The motto: “The least expensive, and most climate-friendly power is the power that isn’t consumed” is Ostrom’s motto. Because of this, the company finances its activities exclusively via a monthly basic fee, passing the purchase price of green power entirely to the customer.

2. The market strategy: Within the market, Ostrom plays the role of the ‘Uber of the energy sector’ – an agile player that organizes all transactions with customers via a smartphone. All processes — from product development to customer service to marketing activities — are geared to customer needs.

3. The IT system: Ostrom uses powercloud and benefits from highly-automated IT processes, digital sales structures and innovative working methods. This is the basis of how products are developed and launched rapidly and customer processes handled quickly.

4. The start: Ostrom has been using the completely new IT system since April 2021 – with strong results. This is shown, for example, by an extremely impressive Trustpilot score of 4.8.

 

Download our Ostrom Case Study today and learn more about the innovative business model and the IT solution from the green tech start-up.